Although rising star in his motherland and a recognised talent at Europe's film festivals, film director Nikola Vukčević might not be the most obvious ambassador for Montenegro's fledgeling tourist industry, generally campaigns favour the fixed grins and empty heads of people better known for their vacuous careers the other side of the camera.

Starting off in the Bay of Kotor and swinging by the historical heartland of Cetinje, and his own hometown, the current capital, Podgorica, this short film produced by Visit Montenegro is a splendid introduction to one of Europe's oldest new tourist destinations.